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What the Hell Is Up with Alec Baldwin’s Wegmans Commercials?

Alec Baldwin is rich and famous and has absolutely no need to do crappy, low-budget local commercials. But his mom loves upstate NY supermarket Wegmans! So of course, he did a couple of weirdly lousy ads for them. It’s like they’re a joke! But they aren’t, as there are no punchlines. The first one is above, and here’s the second:

Now, I went to Syracuse for undergrad, and I learned to love the wonder that is Wegmans. It is probably the best grocery store ever! But I still cannot wrap my head around these ads. It’s like he lost a bet. Why, Alec? Why?


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