Friday, September 16th, 2011

Comedy Central Is Going All Out for Charlie Sheen Roast, Social Media-wise

Get ready for the next level of porn star jokes in 3…2…1. After experiencing crazy Twitter success during the roast of Donald Trump, for next week's Charlie Sheen roast Comedy Central plans to track the hashtags #SheenRoast and #CrazyTrain as part of a "digital dashboard where fans can play along, comment, interact with other participants and share with their social networks." Mashable has a preview of what exactly that will look like once its live on the Comedy Central site; it will also include a "Charlie Cam" which will provide nonstop footage of Sheen's nervous twitching, as well as red carpet shtuff, trending Twitterer and video clips of the roasters to be posted throughout the broadcast. The next step seems like it will be to let people somehow submit their own jokes, right? Don't pretend you don't have a dozen or so, sitting in a drawer since March.

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  • http://www.allnightpictures.com KidPresentable

    This is like the third time you guys have plugged this terrible TV special literally no one I have ever met is interested in watching. Either Comedy Central's backing up the money truck or you need to notice that the "roasts" are not appointment TV for comedy fans. The most I've ever seen someone say about them is "god, they're doing another one?"

    • http://twitter.com/joshung Joshua Ungerleider

      @KidPresentable The Comedy Central roasts are like the best ratings Comedy Central gets all year long.

      I don't think Splitsider is pimping the roast because they love Charlie Sheen, but it is probably the best exposure the comics who are on will get.

    • fnumbers

      @KidPresentable: Really?!….Really?! To me it's more like "Yes! They're doing another one!" It doesn't even matter who they're roasting, it's really funny, every time. If you really need a reason why you should watch, I mean, Anthony Jeselnik.

  • http://jonaspolsky.tumblr.com/ Jonas Polsky

    They need to have a much faster turnaround, because Charlie Sheen is pretty stale at this point.

    This equates to a social media jerkoff though, I'm sure no one cares what my tweets are, they just want me to feel engaged.

    I don't.