Splitsider

Tuesday, November 8th, 2011

Melissa McCarthy Is The Clean New Face of Ivory Soap

Breaking soap news! Melissa McCarthy has been named the brand spokesperson for Proctor & Gamble's Ivory soap. Their brand manager Jay Sethi says that her "humor, simple charm and down-to-earth attitude fit with every bit of Ivory’s persona." We can only begin to predict the immense reverberations will this send into the soap community (both domestic and international). Will Irish Spring follow Ivory's lead and hire Zach Galifianakis to represent their brand? Will Old Spice fire the Old Spice guy in favor of a more recognizable name? Will Dove get rid of their awesome commercials? Please not that last one! Some days the Dove commercials are the only thing keeping me going.