Wednesday, December 14th, 2011

Louis C.K. Declares His Paypal Experiment a Success

Not only has Louis C.K.: Live at the Beacon Theater turned a profit, but Louie's made $500,000 total from sales or $200,000 of profit. In an awesome post on the special's site, he's concluded that selling the special himself was a highly successful experiment:

I really hope people keep buying it a lot, so I can have shitloads of money, but at this point I think we can safely say that the experiment really worked. If anybody stole it, it wasn't many of you. Pretty much everybody bought it. And so now we all get to know that about people and stuff. I'm really glad I put this out here this way and I'll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I'll do it here and I'll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction.

Yay! People don't want to actually steal directly from another human being, even if we don't mind stealing from corporations all the time. People are good after all! Suck it, Thomas Hobbes!

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  • Jason Reddish@facebook

    I bought it. I'm just arrogant enough that the whole "reward the artist" pitch finally got to me. I did feel like the $5 gave me the right to complain about there being too many quick cuts, especially early on.

  • http://twitter.com/joshung Joshua Ungerleider

    Still considering it. I haven't do so yet, not because I want to torrent it, but just because I hate owning anything digitally, and I'd rather watch on my TV than my computer. But I'm glad it worked, maybe he can sell the rights to Netflix after some time and supplement that profit a bit more.

    • Nick S

      @Joshua Ungerleider Invest in a 10 dollar cable to connect your computer to your TV and have your life forever transformed. Ebay is your friend.

      This is great and everything, but I don't think it's going to change distribution as we know it for all comedians, just as "the Radiohead model" hasn't really worked for any band that isn't Radiohead or Prince. It's easy to profit in a matter of 4 days when you're a genius at the top of your game that's been working at it for over 20 years. For us mere mortals, it's way harder to turn a profit by self-releasing. Just ask any band that's released an album through Bandcamp.

      I'm really just dreading all of the "think pieces" on "the future of self-distribution" that are going to fail to take this into account.

    • http://twitter.com/joshung Joshua Ungerleider

      @Nick S I tried something like that, but I don't have the proper ports on my laptop, at least I didn't see any cables that looked like they would fit.