Splitsider

Monday, March 19th, 2012

Nielsen Ratings Getting Less Awful by Comparing TV and Online Ads

In the ongoing battle to get Nielsen ratings to even somewhat resemble the reality of who's watching what television shows, a blow has been struck for verisimilitude! There's now a system in place to standardize ratings of television and online ads so that advertisers can actually compare who's getting their ads from which platform. While it may not make any immediate differences to ratings numbers, this new system will certainly mean more information – and when networks sometimes base their content decisions on only half the story (i.e., the live-TV-viewing half), more information is always a good thing.