‘Neighborhood Watch’ Is Now Just ‘The Watch,’ and it Has a New Red-Band Trailer
Woe be to the poor marketing department at Fox, who had to scramble to figure out how to market a comedy called Neighborhood Watch after the distinctly unfunny real-life neighborhood watch drama of George Zimmerman and Trayvon Martin unfolded. Their solution? Change the name and focus on those aliens. The movie is now simply called The Watch, and this new red-band trailer shows just how they’ll be pitching you on it. And it has much less to do with menacing dudes patrolling your neighborhood with guns and much more with dudes sitting around talking about just how much gay sex they’d be willing to have to find out more about those aliens.