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Friday, October 19th, 2012

Miley Cyrus Leads CBS to Weekly Ratings Victory Over NBC's Thursday Comedies

It's tradition at this point for CBS's one-two punch of The Big Bang Theory and Two and a Half Men  to trounce NBC's chunk of Thursday night sitcoms in the ratings, but this week, CBS had a little help from Miley Cyrus. According to TV By the Numbers, Big Bang scored a 4.7 rating with adults 18-49, up 4% from last week, and Two and a Half Men earned a 4.0, up 14% from last week thanks to a guest spot by Miley Cyrus. NBC's 8pm hour competition, 30 Rock and Up All Night, achieved a 1.3 and a 1.4, respectively, with 30 Rock staying steady from last week's ratings and Up All Night experiencing a whopping 27% surge in the wake of star Christina Applegate's SNL hosting stint.

In the 9pm hour, where NBC has no comedy competition, The Office earned a 2.0 (an all-time series low, down 9%) and Parks and Rec got a 1.6 (down 16%). So, what have we learned from this week's ratings? The trick to getting a bigger audience is either 1) Having the star of your show host SNL or 2) Booking a teenage Disney pop singer as a guest star.