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Friday, November 16th, 2012

Tim Heidecker: A Lot of Money Was Spent by Big Companies to Get Louis C.K. Where He Is

"It gets me a little angry when people say, 'Oh, Louis C.K. It’s a new model where you pay him five dollars and he’s doing it all himself.' A lot of money was spent by big companies to get him to a place where he can do that. Time Warner and Adult Swim paid a lot of money for Eric and I to make stuff, and then they spent a lot of money promoting. People aren't coming out of nowhere and getting careers just by putting their stuff online."

-Tim Heidecker of Tim & Eric fame, talking to The LA Times about Louis C.K. and how people often misinterpret the "new model."

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  • juca5056

    Why is this something worth getting "angry" about? People may have the wrong idea, but if anything, that misconception encourages people to create content and put themselves out there. Tim has done and continues to do amazing things for the alt comedy scene, but he often comes off as someone who thinks he's hit the pinnacle of subversive comedy and nobody yet to be established is allowed to climb up a pedestal of their own. Maybe that's my own misconception, but this quote (with plenty of context) seems to reenforce that idea.

    • fudgeBrother311

      I don't think he's mad at Louie, he's mad at the people who point to him as a model of independent success 2.0. Like the people who told everyone to be like Radiohead and just put your stuff on the internet and let people pay what they want for a record, ignoring the fact that Radiohead enjoyed major label promotion for 15 years before that. You still need the industry machine to get promotion and get people to watch your stuff. It's largely a myth that now people can discover independent artists through the internet. I mean, you can, but you aren't going to.

  • http://www.facebook.com/teaflax John Thelin

    Except that, of course, by now there are plenty of artists in every field who have gained fame (and made money) by "just" putting their stuff online. I put the just in quotes because 99 times out of a hundred, there's more to it than that. But all studies of how artists fare online show that you can become someone who makes art for an actual living more easily today than at any other time in history

    Often, an act that gets their initial momentum online may eventually move to more traditional methods (viz. Arctic Monkeys), but there are many, many artists whose mode of breakthrough is online, without help from any larger media company. That's incontrovertible at this point.

    Take Donald Glover. Maybe he might have made it even without "just putting his stuff online" with Derrick Comedy, but that's how his career got started. It's not what made him a big name in the end, but the ability to gain exposure with a minimum of investment and without too many gate keepers is what makes this age the most exciting one ever for any creative artist,