“I didn’t always remember everything we’d been talking about. I was forever thinking ‘Oh shit–what was it I thought of a minute ago while this other person was talking?’ Eventually, I developed a memory technique… of creating an outrageous image. Like if they were caught stealing an apple as a kid, but then they start talking about something else, you picture picking up an apple and throwing it in the face of, I don’t know, Mitt Romney or some prominent person. And that sort of startling image will trigger ‘apple’ for you later on. But I wouldn’t throw an apple at Romney. Or a vote.”
– King of the Interview Dick Cavett, giving Fast Company a series of tips on conducting good interviews. Jay Leno, take note.