Splitsider

Monday, December 17th, 2012

Twitter and Nielsen Are Teaming Up for Twitter TV Ratings

The Nielsen Company, which has been inaccurately measuring TV ratings and deciding which shows stay on the air and which don't since 1950, just announced today that they're partnering with Twitter to collect "Twitter TV ratings." Starting with the Fall 2013 TV season, Nielsen will begin gathering data on which shows are being discussed on Twitter to serve as a complement and companion to Nielsen's longstanding, sloppy, and erroneous TV ratings system. This could bring hope for comedies like Community, Happy Endings, and Parks and Recreation, which don't do well in the Nielsens but have large online fanbases – that is if these shows aren't canceled for low ratings before Fall 2013.

  • MikeDeLira

    I think this is great. It makes sense because people only tweet about shows WHILE they are on, i.e. live. So they will be seeing commercials too which is what ratings really want to see anyways.