“Don’t watch Kroll Show if you don’t have a Nielsen box. I honestly don’t care. Feel free to DVR it and not watch it because that will somehow help my ratings maybe, but honestly I’m talking to the four of you with a Nielsen box. If you have a Nielsen box, like, who are you? Where do you live? How do I find you? You’re a unicorn and I don’t believe that you exist.”
– Nick Kroll giving Entertainment Weekly 5 reasons not to watch his new Comedy Central series Kroll Show and putting forth a pretty valid theory that Nielsen families don’t really exist.