“It all comes down to picking the right opponent. Twitter wars are won and lost based on this most basic decision. There are two things to ask yourself: First, ‘Can I beat this person?’ Especially if this is your first war, you want to find someone you can outwit consistently in 140 characters. Read through their timeline and see if they are inept at cogent comebacks, have an inflated sense of themselves or have a limited vocabulary, repeatedly saying things like ‘Loser’ or ‘Hater’ or ‘You’re fired.'”
–Modern Family writer/producer Danny Zuker, who had a much-publicized Twitter war with Donald Trump, explaining how to win a Twitter war for THR.