Thursday, July 11th, 2013

Universal Orlando's 'Simpsons' Area Is Out of 'Bort' Name Tags

The theme park Universal Orlando recently opened a miniature version of The Simpsons' hometown Springfield. Here's a photo of the personalized name tag selection, which features a nice Simpsons in-joke: "Bort" name tags. It's a reference to Bart Simpson trying to find a personalized license plate with his name on it in the Season 6 episode "Itchy & Scratchy Land," only to find that they have "Bort" and no "Bart" and that Bort is apparently a very popular name (clip below). Needless to say, the Bort tags sold out right away because how could you see one and not by it? (via)

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  • peaches33325

    that's amazing

  • HelloFellow

    My guess would be there were never any BORT license plates to begin with, and that it is presented as being sold out as a gag

    • Chris

      I'd tend to agree with you. Anyone have one to verify it was ever real?

    • Colin

      That'd be my assumption. I was there in 2010 and there were "sold out" then as well.

  • eavoss

    More specifically, it's a reference to later in the episode, when Bart is carted through the theme park's security area, and one of the guards announces: "We need more Bort license plates in the gift shop. I repeat, we are sold out of Bort license plates." http://www.youtube.com/watch?v=9vihYeWip4g