Splitsider

Wednesday, March 26th, 2014

Mike Schur on Overnight TV Ratings

"First of all, those overnight ratings are very silly, and we all need to stop reporting them and caring about them … Obviously, what matters is how networks can make money from ratings, but this is the system we have invented, where you can watch episodes of most shows on many different platforms at your absolute leisure, and yet we are still using a system that measures only the people who watched it the second it aired. It's like measuring album sales based on who bought the album within ten minutes of its release."

-Mike Schur, co-creator of Parks and Recreation and Brooklyn Nine-Nine, to Hitfix on how meaningless overnight Nielsen ratings are these days.