“Basically all raisins are the same, you know. I thought it could be a really interesting high-end grocery item if you could make a raisin that was perfectly smooth, rather than being wrinkly, and had more raisin inside. I thought it could be one of those products where you create a divide in the raisin market so that there’s now a low-end raisin and a high-end raisin. If you want a raisin that’s aesthetically pleasing, that’s perfectly smooth but also tastes better because it has more raisin on the inside, now there would be one.”
– Nathan Fielder reveals the Nathan for You idea that never made it to fruition in a new interview with Fast Company.