This Week in Web Videos: Just Add Water
I don’t want to count the number of times I or someone I’ve interviewed for this column has given the advice “Just do it” when speaking about how to “break into the digital comedy space.” It’s been said a lot. So much, in fact, that it seems ridiculous–and kind of infuriating–to say again now. The thing is: that’s the BEST tip and if people take it instead of getting hung up on perfection, they’ll likely find that their game will be upped considerably in not much time at all. Take Loser Bar, a comedy duo that first appeared on This Week in Web Videos less than 6 months ago with this valiant yet low-fi effort. Less than one month after that release, Just Add Water popped up on their channel. Is it a revolutionary idea? No. Is it very funny in a way that shows breakneck production progress and a pair who is honing their voice in a really exciting way by doing rather than wishing? Fucking A. Turns out we’re not just blowing smoke around here.
Luke is a writer/director for CollegeHumor and a watcher of many web videos. Send him yours @LKellyClyne.