Splitsider

Whether you’re a newbie comic on the open mic circuit or you’re Dane Cook coming out with a new hilarious blockbuster, it’s critical to leverage the Internet as a promotional tool for your comedy brand. And if you have even the slightest amount of marketing strat, chances are you’re already working to promote yourself through the obvious online avenues like Facebook, Twitter, YouTube and your blog. READ MORE

Like everything else in our hyper-connected multi-platform macro-digital age, comedy has become increasingly fragmented. Whereas once comedians could be easily placed into three very broad categories — “Men”, “Women”, or “Black People” — and marketed accordingly, now there are a seemingly infinite number of niche subcultures within the comedy community, each with its own unique demographics and strat. READ MORE

Leveraging the web to launch your comedy brand hasn't been a secret since Dane Cook rode the MySpace meteorite all the way to next-lev stand-up rockstardom. And if you're keeping an eye on the Social Media Stratosphere, you know that all the real deals are happening on Twitter these days. Showbiz Execs are now spending upwards of 97% of their working hours scouring the micro-blogging platform to find nuggets of cleverness that can be turned into big Hollywood comedy deal memos. So if you're looking to expand your stand-up brand 140 characters at a time, here are 7 tips to help you become the Dane Cook of Twitter. READ MORE