The videos star Josh Rabinowtiz, a stand-up who just performed as part of the Just For Laughs New Faces showcase last week.
Despite the comedic talent, the ads have not been particularly well received. Ken Segall, a former ad man who had worked with Steve Jobs, wrote on his personal blog:
I know it’s hard to say after viewing the new batch of Mac ads that debuted on the Olympics. I’m still in a bit of shock myself.
Sure, Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers’ high points.
This is different. [...]