The slightest of several terrible things that happened this weekend was Grown Ups 2 becoming a big hit. While a poorly-reviewed Adam Sandler movie making a ton of money is nothing new, what's surprising about this is that Grown Ups 2 made more money than the original, despite receiving worse reviews and the fact that audiences knew what to expect from a Grown Ups movie going in this time around.
Grown Ups 2 grossed $42.5 million its opening weekend, recouping more than half of its $80 million budget in just a few days. It came in pretty close behind Despicable Me 2's $44.7 and narrowly beating Pacific Rim's $38.3. [...]
Seth MacFarlane has been waiting around for his big break for a while now. Sure, he has three hit TV shows, is hosting the Oscars, and made the highest-grossing comedy movie of the year, but no one’s really a success in this industry until they’ve written and directed the #1 original R-rated comedy of all-time, worldwide. This past weekend, MacFarlane’s first movie Ted reached an estimated $469 million worldwide gross, surpassing The Hangover, which had $467.5 million, to become the top original R-rated comedy ever. With things finally going Seth MacFarlane’s way, he should have an easier time landing his second movie and getting his agent to return his calls.
The Watch earned only $13 million this weekend, which is frankly pretty damn bad. It's exactly the same amount as what That's My Boy disappointedly earned its opening weekend. The Olympics might've hurt it a little but apparently it was tracking poorly as is. There just was no buzz surrounding the film. It probably didn't help that only three months ago the movie ending up changing its title out of respect to Trayvon Martin. However, ultimately, this movie had three of the type of stars that should be able to open a movie and none of them were able to woo America. Especially since by all accounts [...]
Five-Year Engagement earned $11.2 million this weekend, which is nearly half what was being predicted. It's also by far the lowest of the recent era of Apatowian films and it seems to be part of slow falling out of favor for his brand of comedies.
The rest of the world just doesn’t understand our humor. In a recent article in the LA Times, it was reported that studio fat cats are reluctant as ever to greenlight new comedies because of their poor box office potential overseas, “where culturally specific humor can be difficult to translate.” As your resident comedy tourism expert at Splitsider, I can attest to the fact that, no doy, humor is typically a culture-specific phenomenon. Even a fart joke might not translate depending on the context in which it is presented and the socially accepted norms of the audience. But that doesn’t mean the world doesn’t have a sense of [...]