"On Parks and Recreation we have this casting rule that we call the Poehler Doctrine. In season [two], there was a guest character that called for a handsome, hunky police officer who Leslie Knope was going to date. Amy suggested Louis C.K., and I said, 'He doesn’t match the profile.' Her response was, 'Who cares? He’s hilarious.' I agreed, and from that point forward, even on Brooklyn Nine-Nine, our M.O. is to cast the funniest people for the part."
-Parks and Rec/Brooklyn Nine-Nine co-creator Mike Schur in about why he doesn't care about stunty guest stars and just wants to hire super funny people.
"First of all, those overnight ratings are very silly, and we all need to stop reporting them and caring about them … Obviously, what matters is how networks can make money from ratings, but this is the system we have invented, where you can watch episodes of most shows on many different platforms at your absolute leisure, and yet we are still using a system that measures only the people who watched it the second it aired. It's like measuring album sales based on who bought the album within ten minutes of its release."
-Mike Schur, co-creator of Parks and Recreation and Brooklyn Nine-Nine, to Hitfix on how meaningless overnight [...]
It looks like Fox has a lot of confidence in its current comedy slate, if its early season renewal news from Friday is any indication. According to Deadline, the network has renewed New Girl, The Mindy Project, and the Golden Globe-winning freshman sitcom Brooklyn Nine-Nine for fourth, third, and second seasons, respectively. While it's not very common for networks to hand out early renewals before airing pilots — especially for ratings strugglers like Mindy and Brooklyn — Fox has begun a new approach to pilot season, so this move may be part of that bigger push.
Fox's acclaimed new comedy Brooklyn Nine-Nine won some big awards this weekend, but that didn't effect its ratings for its first episode since the wins. At Sunday's Golden Globes, Brooklyn won more awards than any other comedy, taking home the "Best TV Series – Musical or Comedy" and the "Best Performance in a Television Series – Musical or Comedy (Actor)" award for star Andy Samberg. The show's new episode last night didn't reflect the awards attention, earning a 1.4 rating with adults 18-49, down 10% from its previous new episode, although part of the low ratings are due to its unpopular lead-in, Dads. Maybe the show's big [...]