Funny videos on the internet come from a plethora of sources, from established internet studios to TV networks to independent comedians. But how do comedy production studios fund their internet comedy videos? There’s no simple answer. In fact, one of the first answers I heard was “Our funding comes from everywhere.”
However, as I talked to representatives from CollegeHumor, Funny or Die, Jash, Above Average, UCB Comedy, and Comedy Central, a lot of common themes came forward. Branded content funds more than you think. YouTube revenue funds less than you think. Comedy studios, like everyone else, earn money so they can fund passion projects. Incubating new talent is also a [...]
TBS now owns 10% of Funny or Die or as Adam McKay put it: "We're thrilled by our acquisition of Turner." The relationship will largely be about ad sales but also FoD will begin working with TBS and Adult Swim to create original programming. Remember when FoD was just that site you watched to see that baby curse a lot? Baby's all growns up now.
Last week, CollegeHumor unveiled "Fired," a 30 minute episode of their popular web series Jake and Amir. The episode was made available both as a $2.99 stream and a $13 DVD that also included outtakes, behind-the-scenes content, commentary, and 10 other Jake and Amir episodes.
I talked to Sam Reich, CollegeHumor's President of Original Content, about why they're trying this new model. "We have no plans to move entirely to the pay-per-view model. Advertising is our bread and butter," he told me. "That being said, we wanted to experiment with making something big and devoid of advertising, and the pay-per-view model was the only way we [...]
On the one hand, it'll be nice to have yet another way to stream TV shows and movies directly to our TVs. On the other, Sony's horribly-named Qriocity platform will probably never catch on enough to be relevant.