Watching Hipster Runoff Eat its Own Tail
Viral success on the internet is a strange phenomenon. Marketers spend hundreds of thousands of dollars trying to create something people will share with their friends, only to be beaten time and time again by accidents and genuine ineptitude. That’s part of the fun of the web — halfway decent singers wallow in obscurity while Rebecca Black gets 20 million hits, and your meticulously edited Tweet will never be as funny as a horse avatar poorly hawking ebooks. The content we share the most is stuff we can have conversations about, especially when the conversation goes something like, “This is weird and terrible and hilarious and I can’t look [...]
