"You don't know how people are going to react to things. We can't control it. With the digital culture, you can spend a month crafting what you think is the most genius video to post on YouTube and it gets 1,000 views, and then off-handedly you capture, like, a duck sneezing, and it gets 20 million views. You just don’t know."
- Chris Hardwick reflects on the surprise success of his Comedy Central show @midnight in a new interview with The Guardian.
@midnight host Chris Hardwick had the honor of fielding some questions for Tonight Show's "Unqualified Advice" segment, which resulted in some timeless advice on hard-hitting topics like going to school, curing a cold, getting a promotion, not murdering your boss, and dealing with a grandmother who has a hoarding problem.
Comedy Central might be getting a comedy/variety/magic show. According to Deadline, the network has given a pilot order to Sleight of Mouth, a weekly show produced by Chris Hardwick and hosted by comedian/magician Justin Willman that will fuse magic, sketch comedy, and @midnight-style social media interaction. Each week, Willman — who has appeared on The Tonight Show, Ellen, Chelsea Lately, and more — will "tackle a thought-provoking topic with sketches, social experiments, guest comedians, and interactive content." Click through to watch Willman appear on The Tonight Show back in December.
Proof that @midnight is on a steady rise now extends beyond all the glowing reviews and to the show's ratings, which Deadline reports have been on the rise since the show's return to its 40-week renewal in January. Despite the blockbuster late night episodes on NBC last week with Fallon's turn at The Tonight Show, @midnight enjoyed its highest-rated week ever with an average of 731,000 total viewers and barely beat out Comedy Central high ratings stalwart The Daily Show as the #1 cable talk show of the week with younger viewers. @midnight's second highest rated week was during Jay Leno's final week on The Tonight Show [...]
Two new shows launched in the same midnight timeslot during the last two weeks, and the rating are in for the initial episodes of Comedy Central's Chris Hardwick-fronted game show @midnight and TBS's The Pete Holmes Show. Last week, @midnight debuted to 549,992 total viewers and 260,876 adults 18-49, while Pete Holmes' first episode this week to 407,000 total viewers and 245,000 adults 18-49.
That said, @midnight benefits from having a stronger lead-in in The Colbert Report (628,000 in the 18-49 demo) compared to Pete Holmes's lead-in, Conan (482,000 in 18-49).
While both hosts are technically competing in the ratings, they've been friends for years and don't see it that way (Holmes even has [...]