This Week In Web Videos: "How to Make a Situation About You"

I’ve said it before. I’ll say it again. Sometimes, in web series, simple is better. UCBComedy's “How to Make a Situation About You” confirms that hilarity can come out of smart, small ideas. The key to making short pieces successful? Clarity of message.
It’s easier to write a five-minute-per-episode, arc-heavy web opus than it is a sub two-minute idea good enough to have staying power. To be quick and memorable and quality demands a hyper focus on the single salient element of a funny idea, the nugget that cuts through all the fluff to the core of the most illustrative beats. Few attempt simple because it’s risky. It forces [...]
