Andy Samberg and the Lonely Island were not the first to produce pre-recorded material for Saturday Night Live. The show has a long tradition of commercial parodies, short films by directors like Albert Brooks and Tom Schiller, and animated work like Robert Smigel’s TV Funhouse sketches. They weren’t even the first to use the “SNL Digital Short” tag. What they did do, was usher SNL into the age of digital online content in a time when it needed to tap into that relevance more than ever. And because they were able to tap into the early rising of the online video tide, as well as produce work prodigiously [...]
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