Via Quartz, a recent study on Hollywood films has confirmed the obvious: As more and more non-US moviegoers are accounting for the industry's yearly profits (70% in 2013), comedy — the least translatable movie genre — is on the decline as a result. From the article:
But the emerging world enthusiasm for Hollywood films does not extend to comedies, or at least not relative to its love of action movies and animated films. In China, for example, US comedies account for only 10% of box office spending, compared to 25% in the US … By contrast, Hollywood action films are 44% of the box office in China (the latest [...]
Selling a comedy movie is hard these days! Despite the huge successes of both The Hangover Part II and Bridesmaids this summer, studios are more skittish than ever about greenlighting comedies. This is thanks to a cratering DVD market and the difficulty in marketing comedies overseas. The DVD problem is especially significant, with comedy DVD revenue having tanked 63% from 2006 to 2010, which is much worse than the 39% decline in the overall market. So essentially, Hollywood doesn't want to make any more comedies because high school and college kids now just download and stream comedies instead of buying the DVDs to watch repeatedly.