When you walk into a conventional mattress store, it’s really not about you. It’s about, here are our mattresses, would you like to buy one?
At our store, it’s all about you. What is your favorite book? Who is your celebrity crush? Put your iPod on shuffle: What are the first six songs that come up?
Don’t look at our mattresses yet! You’ve had a rough day, you need to de-stress. Sit down for a massage. Wow, those hands are magic! Is that a masseuse? No, it’s Gary, the guy who delivers our mattresses.
Are you hungry? Here’s some celery and some chocolate. No, don’t eat the celery. We [...]