"First of all, those overnight ratings are very silly, and we all need to stop reporting them and caring about them … Obviously, what matters is how networks can make money from ratings, but this is the system we have invented, where you can watch episodes of most shows on many different platforms at your absolute leisure, and yet we are still using a system that measures only the people who watched it the second it aired. It's like measuring album sales based on who bought the album within ten minutes of its release."
-Mike Schur, co-creator of Parks and Recreation and Brooklyn Nine-Nine, to Hitfix on how meaningless overnight [...]
Wired has a piece out this week called "The Nielsen Family Is Dead," exploring the ways in which TV has left the Nielsen ratings system behind, thanks to Hulu, Netflix, Apple TV, Amazon Prime, Roku, iTunes, smartphones, tablets, Twitter, Trendrr, and a bunch of other stuff your parents aren't aware of yet.
The picture below comes to you directly from the set of Community via Fat Neil himself (Charley Koontz). We don't know who wrote it, but the message is clear: anyone named Nielsen better get into Witness Protection and change their name to Smith or something. Because Community's coming. And so is Omar.