Errol Morris's High Life Man and the Changing Idea of Masculinity
Errol Morris’s hilarious new movie Tabloid premiered over the weekend to rave reviews. Morris is best known for documentaries like The Thin Blue Line and The Fog of War, but my first encounter with his work (though I didn’t know it) was on TV. Between 1998 and 2005, he directed an extensive series of commercials for Miller High Life, starring “The High Life Man."
Morris himself considers the more than 100 ads, “his most impressive achievement.” All of the spots are available online, and they benefit from serial and even repeated consumption, preferably with a High Life in hand.
(I should mention: they are very effective beer commercials.)
