"I think the reason that comedy maybe gets lower ratings than the reality shows or dramas is that there's a lot of different places you can do comedy, you can get comedy elsewhere, you can find comedy online. I think that what's nice about our show is that … there are people who look for alternative stuff that I think will appreciate this show as well as people that [like] big, straight-up network comedy. It's sort of a mixture of both."
- Star of NBC's new comedy Marry Me Ken Marino explains why comedies have the biggest ratings struggle to The Wrap.
It looks like the head honchos of the major networks — or CBS, at least — are finally coming to terms with how outdated overnight Nielsen ratings have become thanks to the rise of streaming shows and later-day viewing. Speaking at an event in New York, CBS CEO Les Moonves called overnight ratings "virtually irrelevant" and "almost meaningless," citing the crime drama series Elementary — which averages nine million viewers per episode and an additional five million in later-day viewers as an example. Moonves also said he hopes that Nielsen will create a "C-Infinity" rating, where viewership for shows is calculated not just from Live+7 ratings but [...]
"Sometimes I have to go to fancy parties like this. And if there’s just anything you can take away from today’s event, it’s that being an actor is very, very hard. [Someone in the crowd claps.] Thank you. Thank you, sir. You understand. I appreciate you. Do you have a Nielsen box? No? Then fuck off, I don’t care."
- Undoubtedly the best part of Amy Poehler's speech at yesterday's New York Restoration Project spring picnic.
The New York Times reports that ABC has given late night host Jimmy Kimmel a two-year contract extension, keeping him on the network through January 2017. This move shows that ABC has faith in Kimmel to go head-to-head with some stiff competition between Jimmy Fallon on NBC and, come next year, Stephen Colbert on CBS. According to THR, Kimmel's rising ratings success factored into NBC's decision to move Fallon to the 11:35pm time slot, but while Kimmel's been holding strong with his 917,000 viewer demo average, Fallon's Tonight Show has been drawing more ratings in the key 18-49 demo than Kimmel and Letterman combined, averaging 4.6 [...]
"First of all, those overnight ratings are very silly, and we all need to stop reporting them and caring about them … Obviously, what matters is how networks can make money from ratings, but this is the system we have invented, where you can watch episodes of most shows on many different platforms at your absolute leisure, and yet we are still using a system that measures only the people who watched it the second it aired. It's like measuring album sales based on who bought the album within ten minutes of its release."
-Mike Schur, co-creator of Parks and Recreation and Brooklyn Nine-Nine, to Hitfix on how meaningless overnight [...]