As his comedic focus shifts from stand-up to his new book of essays This Is A Book, Demetri Martin discusses how to determine which medium is right for which joke, taking pains not to blow his A material on the social media set: "I think the one-liners are just the easiest to disseminate because they’re very short, and like you said, they fit into tweets. But I try to avoid putting my act on Twitter. That’s just a dumb thing."
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