So a Corporation Has Stolen Your Joke
In my fulltime job as Humor Editor for Groupon, I’m confronted daily by how difficult it can be to make a large company’s social media presence seem funny and engaging, especially to a broad demographic that might not all share the same sense of humor. It’s a brave new world out there for marketing departments trying to develop an “internetty” sense of humor on the fly, and even a casual glance reveals more misses than hits.
Despite technically getting paid to write jokes—a complete travesty that would have lead any other culture in the history of the world to put me to death by now for being a waste [...]
