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Here's another thing to consider: out-of-home advertising. Right now there is an organization in NYC called the DPAA - Digital Place-Based Advertising Assn that is trying to build a metric for measuring impact with advertising on screens in public spaces. The metric is not related to Nielsen at all, which is surprising since, based on your post, Nielsen would be most interested in this for the networks because they have a big influence on those screens. Great article, John.