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Shady Dealings
14

So a Corporation Has Stolen Your Joke

by | December 10th, 2012

In my fulltime job as Humor Editor for Groupon, I’m confronted daily by how difficult it can be to make a large company’s social media presence seem funny and engaging, especially to a broad demographic that might not all share the same sense of humor. It’s a brave new world out there for marketing departments trying to develop an “internetty” sense of humor on the fly, and even a casual glance reveals more misses than hits.

Despite technically getting paid to write jokes—a complete travesty that would have lead any other culture in the history of the world to put me to death by now for being a waste of grain—I can’t stop myself from compulsively giving away free jokes on Twitter. But as someone who works tirelessly in the ever self-rearranging minefield of punchy-yet-accessible corporate humor, you can imagine how thrilled I was when the “viral” campaign behind Verizon’s new cable TV alternative decided to snag one of those free joke for themselves. READ MORE

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