Splitsider

 

On Why Nielsen Ratings Are Inaccurate, and Why They'll Stay That Way

@smith10vet A good American company. And what exactly would motivate you to say that, if you aren't working for them? Aside from the fact that they monitor your viewing habits, what do you know about them and how they do business? Probably not very much. And you completely overlook what should be obvious to a 12 year old: that their sample base, of which you're a member, can't possibly be truly representative of the viewing habits of the over 300 million people in this country. Fact.

Posted on November 15, 2011 at 12:17 pm 0