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On Why Nielsen Ratings Are Inaccurate, and Why They'll Stay That Way

As promised... Here is the blog on this very topic. It's long, but it is well worth the read. http://blog.fourelementsmedia.com/

Posted on February 17, 2012 at 11:14 am 0

On Why Nielsen Ratings Are Inaccurate, and Why They'll Stay That Way

You're off on a few things (Nielsen has 220,000 people and 140K households in their metered sample), but for the most part, well done. I think you'll enjoy my blog coming up this week on just this topic. As the former executive in charge of the Nielsen Television and Online Ratings portfolio, I know a thing or two as well. ;-)

Posted on February 16, 2012 at 4:06 pm 0
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