On Proving Scientifically That '30 Rock' Is Better Than '$#*! My Dad Says'

I think the lack of jokes and references in SMDS ties directly into its success as a first-run broadcast TV sitcom. The people who still watch TV live, on a show's first airing are, by and large, old people. Old people love CBS. They love slow paced "goofy" comedies starring "bad boys" and they hate cultural references that they don't understand. 30 Rock does far better than SMDS in Tivo and online views because people who like the show want to watch it but are often busy doing things on Thursday nights as they are not retired postal workers. As advertising rates for first run broadcasts continue to fall and (hopefully) online ad rates rise, nightly ratings won't really matter any more. We're about 10 years from that happening, so there's going to be a lot more annoying, terribly unfunny shows cleaning our favorite shows' clocks in the ratings. The CBS model is not sustainable in the long term, however. Something like 30 Rock can live on multiple viewings and is built for shorter (or, let's say QUICKER) attention spans, which mirrors how people watch content online. Stuff like 30 Rock will get progressively more valuable.

Posted on November 8, 2010 at 2:31 pm 0