Short-Format Comedy: The Forward-Looking Comedians of Instagram and Vine

artisticallychallengedArtistically Challenged, the first native “television” series to appear on Instagram, is a story told in 15-second episodes — 15 seconds being the maximum length of an Instagram video. I just watched the first season, all 32 episodes, in a grand total of eight minutes. Yes, my head hurts a little. “Did I just have a stroke?” was a thought that crossed my mind more than once during my viewing. And before you ask, no I did not smell burnt toast — but I did laugh a hell of a lot.

The series debuted and completed its first season in July; it tells the story of Nick, an aspiring artist hoping to pass off an unsigned painting as his own while he traverses the tempestuous and surreal NY art scene and comes out on top, or at least with the majority of his limbs intact.  

Can a story be told in a mere 15 seconds? Can a career be built out of 15-second videos? The team behind Artistically Challenged is trying to answer those questions. And their answers may impact a world of comedy content creators, who are using so-called “micro videos” — the kind we see on Instagram, Vine, and Snapchat — as a way to bring their vision to mass audiences, relatively cheaply and definitely quickly.  READ MORE